The Non-Technical Digital Skill Catalog

Content Creation

Strategies for high-volume, high-quality content across platforms.

Copywriting

Writing persuasive copy for ads, emails, and landing pages that convert.

Graphic Design

Visual design fundamentals for social media, branding, and web assets.

Video Editing

Editing techniques for short-form content and longer videos (non-technical).

YouTube Content Mastery

Building a channel, optimizing titles, and maximizing view retention.

Podcasting & Podcast Editing

From concept and recording to basic audio cleanup and distribution.

Voice-over Training

Developing vocal tone, articulation, and home studio techniques.

UGC (User-Generated Content) Creation

Producing authentic, native content for brand campaigns and social proof.

Photography & Smartphone Photography

Capturing professional images using standard and mobile devices.

Proofreading & Editing

Mastering grammar, style guides, and refining content flow for clarity.

Transcription & Subtitling

Creating accurate transcripts and optimized subtitles for video accessibility.

Digital Marketing

Creating integrated strategies across paid, earned, and owned media.

Social Media Marketing

Building presence, running organic campaigns, and maximizing engagement.

Email Marketing

Designing high-converting funnels, sequences, and newsletters.

Search Engine Optimization (SEO) — non-technical

Keyword research, content structuring, and link-building strategies.

Branding & Personal Brand Building

Defining values, mission, voice, and visual identity for market authority.

Community Management

Fostering engagement, moderation, and turning members into brand advocates.

Affiliate Marketing

Leveraging partnerships and content for passive commission generation.

E-commerce & Dropshipping

Setting up online stores, sourcing products, and managing logistics.

Freelancing & Upwork/Fiverr Mastery

Winning high-paying projects and building a professional profile on major platforms.

Virtual Assistant Training

High-level client management, scheduling, and digital organization for VAs.

Online Coaching & Course Creation

Developing curriculum, pricing models, and launching digital educational products.

Public Speaking & Communication

Techniques for persuasive speaking, presenting online, and engaging audiences.

Presentation & Pitch Deck Design

Creating visually stunning and strategically sound presentations for investors and clients.

Customer Support / Customer Success

Building loyalty, handling difficult clients, and optimizing the customer journey.